Innoroc, the German company behind the Übermilk line of commercial automatic milk frothers, has introduced Beyond, an umbrella equipment brand that includes Übermilk and the newly launched Plus X Collection of beverage equipment. Innoroc unveiled the Beyond brand at the HostMilano show in Italy last year, with equipment offerings spanning milk, coffee, syrups and other dispensed beverages. The new Plus X Collection is a modular undercounter beverage platform. Following the original rollout of Übermilk (now called Übermilk One), the company introduced Übermilk Plus at HostMilano in 2023 with an expanded platform for additional liquids. “Beyond launched as our umbrella brand and sits across both product worlds, the Übermilk line and the Plus X Collection,” Stock said.