The WBA’s new monetization paper confirms Wi-Fi is the connectivity layer of the digital economy, carrying over 80 percent of traffic, while revenue attaches to what is built on top of it, not to access itself. Public Wi-Fi is maturing fastest, with neutral hosts, deliberate offload, and managed marketplaces like Uplink’s WBA soft launch finally giving roaming the economic layer it lacked. The WBA white paper is a valuable contribution that practitioners across residential, hospitality, and enterprise should read in full. The Maravedis readThe WBA paper is a good map of the commercial models that exist today, and its stacking framework is the right lens for the ones coming next. Maravedis provides independent market intelligence across carrier and enterprise Wi-Fi, multifamily connectivity, and small business networking.