The Toyota RAV4 and Honda CR-V are not the largest crossover SUVs available in the US market, but they do represent the largest annual sales volume. 2026 Honda CR-V Hybrid TrailSport rear three-quarter angle in green while parked HondaSo now it's a race to Dec. 31 to see which SUV will be America's bestseller in 2026. Last month, Honda sold 38,335 CR-Vs in the US, up 18.8% from July 2025. In that same quarter, Honda sold nearly 41,000 CR-Vs, so here's the takeaway: Toyota is closing the gap. After seven months, RAV4 sales are finally trending upward.