What is less common is a broker attempting to rethink what the trading platform itself should look like. The rebrand brings its trading infrastructure and newer technology products under a single platform, with the company increasingly presenting artificial intelligence as part of the everyday trading experience. “OPO says the name change reflects the company’s expansion beyond core brokerage into AI-powered products such as OPO Analytics and OPO AI.” Article continues below advertisementWhether that approach becomes a defining model for the next generation of trading platforms remains an open question. OPO's bet is that the modern trading platform will need to be more than a place to execute orders.