(Picture: Metro/Jo Malone London/Boots)Metro journalists select and curate the products that feature on our site. Long associated with understated luxury, elegant gifting and those impossibly chic cream-and-black boxes, Jo Malone London has built a cult following thanks to its distinctive fragrances and quintessentially British identity. (Picture: Metro/Jo Malone London/Boots)The partnership comes as demand for luxury beauty continues to soar, with Boots reporting significant customer interest in the brand. Jo Malone London launching into Boots means we have one more thing to save our Advantage Card Points for… (Picture: Metro/Jo Malone London/Boots)There’s even an added perk for anyone tempted to treat themselves. Customers who purchase a 100ml bottle of either the new Sea Salt & Bergamot or the bestselling Wood Sage & Sea Salt cologne online or in selected Boots stores will receive an exclusive gift-with-purchase while stocks last, including a limited-edition sea monster cologne holder, and a 9ml Wood Sage & Sea Salt cologne.