The creator program is part of ESPN’s Year of the Super Bowl, a yearlong storytelling initiative built around the network’s first Super Bowl broadcast. “Partnering with creators who have built passionate communities through their distinctive voices and storytelling styles will help bring fans closer to the people, culture and highlights that will define the road to ESPN’s first Super Bowl.” ESPN said the creators will take part in exclusive experiences throughout the season, including visits to ESPN headquarters, major college football and NFL events and Super Bowl week in Los Angeles. The ESPN Creator Network launched in 2022 and has become a key part of the company’s broader creator strategy. ESPN and ABC will air Super Bowl LXI from Los Angeles on February 14, 2027.