While China has experienced world-leading economic growth and presents itself as a compassionate and civilized society, its record on animal welfare remains deeply troubling. A recent case of extreme animal cruelty in Jieyang City in the Guangdong province on June 28 triggered unprecedented public outcry. Information about this school circulated on social media indicating that it appears unlikely to serve as a place for either meaningful punishment or effective rehabilitation. More are committing these acts and posting them on social media, as a form of entertainment as well as a show of defiance against condemnation. As one of the world’s largest pet-owning nations, China faces intensifying pressure to strengthen animal welfare protections through public education.