Building upon its open-source video standards, Samsung Electronics announced a global rollout of HDR10+ ADVANCED in partnership with Prime Video. AdvertisementEstimated reading time: 4 minutesBeginning in August 2026, Prime Video becomes the first video streaming platform to offer HDR10+ ADVANCED across select titles globally, with hardware compatibility debuting exclusively on the Samsung 2026 television lineup. Ecosystem Expansion and Open Royalty StandardsThe debut of HDR10+ ADVANCED continues a near-decade alliance between Samsung and Amazon. Back in December 2017, Prime Video became the first major streaming platform to adopt the original HDR10+ standard across its catalog. AdvertisementHighlighting the streaming integration, BA Winston, Vice President of Technology at Prime Video, noted:“At Prime Video, we’re dedicated to providing the best possible viewing experience, and HDR10+ ADVANCED represents a meaningful step forward for our customers.