Morrisons has become the latest UK supermarket to embrace AI-powered shopping technology, launching a trial of smart shopping trolleys designed to transform the in-store experience. The new trolleys are equipped with cameras, sensors and artificial intelligence capable of recognising products as shoppers place them into their baskets. The latest generation of AI tools is increasingly focused on enhancing the customer experience inside the store. The introduction of AI shopping trolleys also raises questions about the future role of supermarket employees. Consumers increasingly judge supermarkets not only by prices but also by convenience, speed and the overall shopping experience.