East Tennessee Realtors has partnered with SourceRE to modernize how its MLS data is distributed and secured, listing its data on the SourceRE Data Marketplace and deploying the company’s Data Dye forensic tracking technology, the companies announced late last week. The Knoxville-based association will use the SourceRE Data Marketplace as a centralized hub to manage vendor licensing, billing and access to its MLS data. East Tennessee Realtors is also implementing SourceRE’s Data Dye technology, which embeds invisible identifiers in distributed listing data to detect and document unauthorized use. For MLSs and brokers, that kind of tracking is becoming more important as listing data flows into a wider range of consumer portals, AI models and third-party applications. This partnership gives us greater control, stronger security, and the flexibility to deliver trusted data to our members and technology partners on our terms,” Lyle Irish, the CEO of East Tennessee Realtors, said in the company announcement.