I’ve been in real estate long enough to know the difference between an agent with a license and an agent with a following. The gap between the two is personal branding, and in this article I’m going to teach you how to close that gap and build a more successful career in real estate. Pick a voice that’s actually yours and use it everywhere. If you’ve bought and sold your own homes through difficult circumstances, you understand what your clients are actually going through. Derek Carlson is the president and managing broker of Realty ONE Group MVP, a Florida based real estate brokerage firm with over 1,100 Realtors.