Kith and BMW Return With a New Chapter Next Week

['Horatiu Boeriu', 'Horatiu Boeriu Is An Automotive Entrepreneur', 'Journalist', 'The Founder Of Bmwblog', 'One Of The Most Recognized Independent Bmw Media Outlets In The World. He Oversees All Aspects Of The Publication', 'Editorial Direction', 'Content Strategy', 'Advertising', 'Partnerships', 'Product Management'] BMW BLOG 2026-08-04 00:00:00

This is at least the fourth Kith x BMW chapter, following the 2020 M4, 2022 i4 M50, and 2024 XM by Kith and M1 E26. BMW and Kith are unveiling the next chapter of their collaboration Saturday night at Monterey Car Week, with bespoke cars designed by Kith founder Ronnie Fieg and an early look at the 2026 Kith for BMW apparel collection. BMW is keeping the cars under wraps until the Saturday night panel, which pairs Ronnie Fieg with BMW design leadership at Monterey Car Week. The details of the new collaboration are still under wraps, but what we do know that BMW is in transition phase towards Neue Klasse cars. None of that confirms Fieg is working with Neue Klasse hardware or a Neue Klasse design language for whatever he’s unveiling Saturday.