Sarah White, 47, has used her experience to assist others during a record-breaking year of growth for her business, Sarah White Branding and Visibility. “It wasn’t until I started to support other business owners that I recognised their challenges mirrored my own. “This is what I have spent the last few years doing: helping women to overcome imposter syndrome and their obstacles to visibility. “I want to change that and create a ripple effect by building a community of business owners that are all on the same confidence journey.” This follows recognition at the Crème de la Crème Cheshire Business Awards 2025 and the Womanifest Awards 2026.