Tom Pohlad tried cold-calling season-ticket holders and unveiled $2 beer specials hoping to entice fans back to Target Field. What the newest Twins owner with the familiar last name has learned by now is that fans crave more than gimmicks, promotions and promises. Pohlad faced his first trade deadline as owner on Monday, a test of sorts. Pohlad gave his front office approval to add, not subtract, with the team still in the playoff hunt despite a losing record. None of the trade deadline moves qualify as blockbuster, but the Twins did something.