RELATED:#2 Compared to men, women are more likely to be seen in a negative light for being assertive or using firm language. Her preschool son caught her off guard when he boldly declared that boys don’t cry. Many of the so-called boys' toys encouraged building, battles, blocks and ball games but lacked emotion. For her, it was important to bash the boys don’t cry, blue aisle brigade - by teaching boys to be in tune with their emotions. Wider has been doing her bit to level the playing field since her son first said boys don’t cry.