We run ads to help fund our journalism. To ensure advertising doesn’t compromise our editorial integrity, we follow five principles:Ads always come with a label like “advertisement” or “sponsor message.” If content doesn’t have a label like this, readers can assume it was produced independently, without the control or influence of sponsors. To avoid conflicts of interest, we don’t accept sponsorships from companies we are likely to write about — you won’t see ads for companies like Anthropic, Waymo, or Nvidia. If this happens and we mention a current or recent sponsor in a story, we will disclose the relationship.