STV Radio has announced a new partnership with Bauer Media Audio UK for agency sales representation across Scotland. Bauer will handle national and regional agency sales for STV Radio, while the station’s in-house team will continue to manage direct client sales for advertising and sponsorship. Airtime, sponsorship and promotions on STV Radio will be available as part of the Hits Radio Portfolio or as a single station. Danielle Kelly, Commercial Director at STV, said the partnership with Bauer Media is a strong commercial option and will help grow the audio business and connect with brands. Bauer Media will begin representation after STV Radio receives its first RAJAR audience figures later this month, following six months on air.