The discussion of radio’s need to be more than over-the-air… being more than radio… continues. To be fair, it requires a special talent to emulate what Maher does on “Club Random,” but I believe there are talent on radio that have those skills. Steve put a spotlight on the advantage that radio has with an existing audience, local brand trust, and daily relevance. For radio, the recent Nielsen 3-minute rule addition, where three minutes of real listening is credited for 15 minutes, is artificial sweetener. Thus, the contention that radio needs to be more than radio.