Radio listeners rated their passion for the 2025 NFL season at an average of 8.5 on a 10-point scale, compared with 7.9 among video viewers. AM/FM radio listeners were 92% more likely than TV viewers to be “super influential” consumers across categories including automobiles, coffee and finance, per 2026 Winter MRI-Simmons data. Twenty-seven percent said radio advertising gives them useful bargain information, compared with 8% of TV viewers who said the same about television ads. For advertisers already running NFL TV campaigns, the audio buy proved additive rather than duplicative. Among all NFL fans, more than a third of the entire game-day audience was reached by Westwood One alone, per a companion June 2026 Quantilope study.