How Portugal's Algarve Is Winning Back The High-End Golf Market
['Mike Dojc']
Forbes - Business
An view of The Els Club Vilamoura, host of the inaugural Portugal Invitational, in Quarteira, Portugal.
(Photo by Octavio Passos/Getty Images) Getty ImagesFor decades, Portugal's Algarve has attracted golfers with a simple yet tantalizing proposition: championship courses, reliable sunshine and some of Europe's best value.
In the 1990s and early 2000s, the Algarve ranked among Europe’s premier golf destinations before years of underinvestment and the rise of mass-market package tourism gradually repositioned it as a more affordable golf getaway.
A recent Expatsi survey of more than 116,000 Americans ranked Portugal as the No.
Nuno Sepúlveda, co-CEO of Details, which operates Arrow Global Portugal’s golf, hospitality and leisure assets in Vilamoura, argues the Algarve’s luxury ambitions are less a reinvention than a restoration.