Funmi OgundareThe United Nations Children’s Fund (UNICEF) has called on employers, health workers, families and communities across South-west Nigeria to provide stronger support for breastfeeding mothers, stressing that collective action is essential to improve exclusive breastfeeding rates and give every child the best start in life. She also called on health workers to provide accurate information on infant feeding and resist misleading formula marketing. The UNICEF chief further urged family members, including husbands, grandmothers, mothers-in-law and religious leaders, to encourage rather than discourage breastfeeding mothers. She also encouraged families to stand firmly behind breastfeeding mothers by offering emotional and practical support. Addressing nursing mothers directly, the UNICEF official acknowledged their sacrifices, especially those caring for their babies during late-night hours.