Titled Here for every stage, the campaign spans television, digital, video-on-demand and social media. It has been developed by the society’s in-house creative team and produced by Leeds-based Media Mavericks. The campaign marks Yorkshire Building Society’s first return to TV advertising in 10 years. Jodie Madden, director of brand and marketing at Yorkshire Building Society, said: "With Here for every stage, we wanted to tell a story that truly reflects that reality. Filmed at Yeadon Town Hall, the advert traces a life journey from childhood to starting a family.