“We simply didn’t execute at the level we needed to in the second quarter.” Another issue was a pullback on the number of digital offers that customers received, Chief Financial Officer Ian Borden said. Without those offers, customers either bought less, or didn’t buy at all. McDonald’s has jostled its menu and tried to lure some cost-conscious customers to its restaurants through value meals and other specials. McDonald’s also announced Tuesday that Skye Anderson will be president of McDonald’s USA.