When I get on Zoom to Alo’s international CEO Benedetta Petruzzo, I’m surprised to see she’s in the brand headquarters in LA. To the outside eye, the Alo brand, its trainers, and its A-list community of influencers have been firmly Euro-summering since May. Alo invited a star-studded guest list to its launch event in Saint-Tropez, including Rosie Huntington-Whiteley, Cindy Bruna, Alton Mason, and Peggy Gou. The brand’s Euro summer was very much a priority for the executive in her early months at the company. “Europe is a critical market for Alo, but it is also strategically important because it evokes a certain spirit of living,” Petruzzo says.