Samsung Electronics has announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED. HDR10+ ADVANCED, the next evolution of the HDR10+ standard, seeks to preserve the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience. “At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,”added BA Winston, Vice President of Technology at Prime Video. The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products.