The initiative was launched with strategic support from Syria's Ministry of Tourism. Founded by UAE-based Syrian entrepreneurs Rami Kaiem, Feras Kaiem, Waseem Qudmani and Kinan Madi, 121 Living developed 'My Syria' as Syria's first tourism and lifestyle super app, reflecting a shared commitment to accelerating the digital transformation of Syria's tourism sector. Mazen Al-Salhani, Minister of Tourism, said: "Digital transformation is one of the Ministry's strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector. ‘My Syria’ app represents the first phase of 121 Living’s vision to develop a digital platform, with additional services and expanded geographic coverage planned across Syria. About the Ministry of Tourism – Syrian Arab RepublicThe Ministry of Tourism leads the development of Syria’s tourism sector through policies that support sustainable growth, enhance destination competitiveness, and expand investment opportunities across hospitality and cultural tourism.