Nordstrom is kicking off its 16th annual partnership with Shoes That Fit, a 501(c)3 non-profit that gives children in need new athletic shoes to attend school. This year, the Seattle-based retailer has set a goal of raising $1.7 million to give 50,000 kids a pair of new athletic shoes between now and Oct. 3 at Nordstrom and Nordstrom Rack stores. Another campaign will run from Nov. 11 through Jan. 3, 2027, at Nordstrom stores only. The company noted that customers who would like to participate in the giving campaign will be able to purchase a Shoes That Fit Nordy pin for $10 at any Nordstrom or Nordstrom Rack location. Thanks to customers who have shown up year after year, Nordstrom has helped raise more than $10 million for kids in need.