FAQ: Customer Journey Management Platforms and How They WorkEditor's note: These questions address common practitioner queries about how customer journey management platforms differ from journey mapping tools, CDPs and marketing automation and how AI is changing the category. How Customer Journey Management Platforms Collect, Analyze and Act on Customer DataA customer journey management platform is software that brings together the data, analysis and actions needed to understand and improve customer journeys across touchpoints. Related Article: The Complete Guide to Customer Journey MappingWhat Is the Main Limitation of a Static Customer Journey Map? Customer Journey Management Platform Examples: Forrester's Top VendorsThe Forrester Wave: Customer Journey Management Platforms report evaluated specialist platforms such as JourneyTrack, TheyDo, Cemantica, Smaply and UXPressia. The Bottom Line on Customer Journey Management PlatformsCustomer journey management platforms connect the customer’s sequence of interactions with the company’s ability to understand and manage it.