MILAN — Napapijri is making its first serious push in Latin America by entering Mexico in partnership with leading luxury department store group El Palacio de Hierro. The Italian brand founded in 1987 and part of the VF Corp. portfolio is opening two franchised monobrand stores inside El Palacio de Hierro’s Santa Fe and Satélite units in Mexico City. It will also debut nine shop-in-shop units at other El Palacio de Hierro doors in Guadalajara, Monterrey and Mexico City, among other locations. “This gives us confidence that Mexico is ready for Napapijri’s unique blend of outdoor heritage, contemporary style and cultural exploration,” she offered. “Stranger Things” Jamie Campbell Bower fronts the Napapijri fall 2026 ad campaign.