The figures underline the islands’ enduring appeal despite growing discussions about managing tourism sustainably. That made the islands the country’s most popular destination for overseas travellers at the start of the peak summer season. Mallorca remained the undisputed favourite, welcoming around 1.59 million international visitors during June. International visitors spent an estimated €2.726 billion across the Balearics during June, representing a rise of 5.7 per cent compared with the same month last year. A changing tourism pictureWhile visitor numbers continue to grow, many within the Balearic tourism industry believe the focus is gradually shifting away from chasing record-breaking arrivals towards improving the overall quality and sustainability of tourism.