Dubai: Dubai Plus, the digital platform of Dubai Media, has launched the Dubai Plus Summer Initiative, which will run until 24 August, to raise awareness of the platform and strengthen its presence across the local community. The initiative reflects Dubai Media’s commitment to strengthening direct engagement with government entities and the wider community through an interactive experience that combines entertainment with audience engagement. This further cements its position as a leading digital platform that reflects the dynamism and continued evolution of Dubai’s media landscape. Dr Maitha Buhumaid, Chief Executive Officer of Marketing and Communication at Dubai Media. She added: “Being present close to our audiences in their workplaces and community gathering spaces reflects Dubai Media’s commitment to promoting Dubai Plus, its exclusive content and its comprehensive viewing experience through innovative approaches.