(Image credit: Ampere Analysis)Key findings include:The average U.S. or U.K. adult spends 11 cumulative hours engaged with media products every day. Streaming services (1:57), social media (1:46) and YouTube (1:35) attract the highest levels of daily media engagement. Generation X and Baby Boomers spend relatively more time with streaming services, TV channels and live sports. Consumers in the U.S and U.K. access an average of 11.5 media platforms every week, including pay TV, streaming services, social media, music streaming, gaming and broadcaster VOD. More than half (55%) of music streaming users regularly listen outside the home, alongside 34% of podcast listeners, 20% of social media users and 11% of gamers.