The GTA 6 marketing campaign could begin in August as Take-Two approaches the end of its previously announced summer 2026 window. Take-Two has repeatedly said that the full promotional campaign for Grand Theft Auto 6 would start during summer 2026. Rockstar and Take-Two have released important GTA 6 details in recent months, although none marked the start of a major marketing campaign. The comments have increased speculation that Rockstar could release GTA 6 Trailer 3 or begin a wider promotional campaign before August ends. Starting the marketing campaign in August would also strengthen confidence in the current launch schedule.