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What's really in America's lunchboxes, according to Instacart data
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With back-to-school season quickly approaching, Instacart shares its data on what products and categories are seeing an uptick.
The Back-to-School Snack SurgeGoing back to school doesn’t just change the daily routine; it also changes what’s in peoples’ carts.
Here’s what Instacart purchase data reveals about how families stock up on food and snacks when school returns.
Each year, the same pattern emerges: Snack and lunch staples dip over summer break, then climb sharply starting in late July as back-to-school season kicks in.
Below are the top 10 back-to-school food categories Instacart tracked, ranked by how much they climb from summer into the school year.