The Organizational Cost Of Constant Marketing PivotsA marketing pivot is an excellent opportunity to reevaluate your goals, shift your spending, and pursue a new direction. What is the true organizational cost of excessive marketing pivoting? Marketing Needs Time to CompoundSome business investments generate immediate returns, but marketing usually isn't one of them, even with great marketing leadership in place. Employees Learn Not to Get AttachedAdvertisement - scroll to continue readingThe first time leadership announces a new direction, the marketing team is usually energized. They lose momentum, weaken internal confidence, blur their brand identity, and make it harder for marketing efforts to build upon one another.