How an L.A. vintage boutique became a billion-dollar company

['Annika Duneja Is A Business Reporting Intern At The Los Angeles Times. She Graduated The Hussman School Of Journalism', 'Media', 'The Kenan Flagler Business School At The University Of North Carolina At Chapel Hill', 'Where She Wrote For The Daily Tar Heel S City', 'State Desk. She Has Previously Worked At Cnbc', 'Washington', 'Is A Native Of Washington'] News from California, across the nation and world - Los Angeles Times 2026-08-04 00:00:00

Set us as preferredWhat started as a little tailored vintage clothing store blossomed into a billion-dollar company. Reformation, the women’s clothing company, is known for its sustainable mission and slogan: “Being naked is the #1 most sustainable option. Still, some consumers and analysts are concerned that growing too much could damage the brand and the quality and sustainability it is known for. It hasn’t been a bad company, and there’s still always a lot of questions around it,” Ramirez said. Borenstein said the company isn’t feeling the same pressures as the rest of the retail industry, because of the wide customer base it attracts.