Set us as preferredIf a wedding invitation omits the dress code, one golden rule remains: Don’t outshine the bride. “She would fit within the tonality, forms and standards of the society; what would be required for the wedding,” says Walicka Maimone. “It’s one of the few times that we wanted things to look pure, simple and fresh,” John Glaser says. Things weren’t over the top. Things weren’t sparkly.