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Spain: La 1 draws highest audience share in 20 years
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Advanced Television
Spain’s free-to-air television market was dramatically reshaped by the FIFA World Cup, with public broadcaster RTVE emerging as the clear winner after its La 1 channel recorded its strongest monthly audience performance in almost two decades.
La 1 topped the national channel rankings with an 18.8 per cent audience share, its highest figure since December 2006, thanks to exclusive coverage of the tournament and Spain’s successful run to lifting the World Cup.
Cuatro strengthened its position with a 5.8 per cent share, ahead of La Sexta on 4.9 per cent.
The audience surge also propelled RTVE to the top of Spain’s broadcaster rankings, overtaking both Atresmedia and Mediaset España during the period.
Among Spain’s digital terrestrial television (DTT) thematic channels, Mediaset’s FDF remained the most-watched with a 2.4 per cent audience share, followed by Energy (2.2 per cent), Be Mad (2.1 per cent), Atreseries (2.0 per cent) and Divinity (2.0 per cent).