Cetera Financial Group has added iTP Partners and its registered investment adviser Blue Horizon Equity to its Blueprint RIA platform, the San Diego-based independent broker/dealer announced Tuesday. That's a powerful value proposition, and Cetera's Blueprint platform amplifies it." Cetera's Blueprint is an RIA platform of "resources, technologies and services from which they can execute their growth plan," a spokesperson wrote via email. The broker/dealer also has RIA options, Cetera Investors, a network of 40 branch offices, and Cetera Planning Partners, a wholly-owned employee-advisor option. Cetera Planning Partners was formed earlier this year with the combination of Avantax Planning Partners and The Retirement Planning Group, two RIAs that the firm acquired in 2023.