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Cheez-It, McVitie’s, Goldfish, Cabot and more bet big on cheese
['Gill Hyslop']
BakeryAndSnacks.com
Crackers get a pub crawl makeoverImage: KellanovaKellanova’s Cheez-It has teamed up with Coors Light for its first-ever beer brand collaboration, launching limited-edition Coors Light Beer Cheese flavoured crackers baked with 100% real cheese.
The crackers are designed to capture the savoury, tangy profile of a classic beer cheese dip, with toasted spice notes layered in for good measure.
It’s a return to the platform’s roots: pairing nostalgia with a reminder of what’s actually in the bag, no artificial colours, no artificial flavours, just baked crackers made with real cheese.
Also read →A protein bar for the savoury-mindedImage: TakeawaysUS start-up Takeaways is taking aim at the protein bar aisle’s sweet-only reputation with a savoury alternative built around real cheese.
The brand is positioning itself for people who’d usually reach for a bag of crisps rather than a brownie-style bar, with flavours including cheese, pizza and spice.