Hyundai Targets SA’s Influential Female Consumers at One of Biggest Women’s Sporting Events

Every year, the SPAR Women’s Challenge Tshwane brings together 18,000 women from across Gauteng in a celebration of health and wellness. “Our own internal research shows that 67% of Hyundai EXTER buyers are women between the ages of 20 and 50. The Tshwane Women’s Challenge brings together exactly these influential consumers hence our strategic positioning of this much-loved model. Johan Nel, Sales Director at Hyundai Automotive South Africa said the partnership illustrates how data-driven sponsorships can build stronger relationships with customers. This year’s event, held at SuperSport Park Stadium in Centurion, also produced one unforgettable personal story when participant Reneilwe Biloane from Hammanskraal won a brand-new Hyundai EXTER.