The trial aims to test if higher fines will reduce illegal, dangerous or inconsiderate parking along the seafront during the summer. This year the parking fines trail will run from August 4 to August 31 and will be applied to illegally parked vehicles in both on-street and off-street areas. During the trial fines will be increased to be in line with local authorities in London. “The evidence is clear: tougher fines work. “Crucially, higher fines did not deter people from visiting.