This gap widens when analyzing what Bernard Stiegler (2015) conceptualizes as the “proletarianization” of the hyper-industrial society. The “Boomerang Effect”: Surveillance Capitalism and Enclosure DevicesEconomic history is unforgiving toward tariff hubris. Here lies the relevance of Shoshana Zuboff’s (2020) thesis in The Age of Surveillance Capitalism. Zuboff warns that surveillance capitalism not only strips user autonomy but subordinates innovation to the logic of anticipation and control. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power.