Digital promotions network Ibotta has partnered with 7-Eleven to serve as the sole third-party provider of consumer-packaged goods (CPG) offers across the retailer's app ecosystem, excluding age-restricted products. Ibotta founder and CEO Bryan Leach said: "7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. The company's Performance Network is set to introduce closed-loop measurement for CPG promotions to the convenience channel for the first time at this scale, according to the announcement. 7-Eleven chief product officer Yaqub Baiani added: "Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail." "Ibotta becomes exclusive CPG offers provider for 7-Eleven" was originally created and published by Retail Insight Network, a GlobalData owned brand.