Fans attending the Zac Brown Band's concert at Boston's Fenway Park received more than a night of live music after the Grammy-winning country group surprised the entire audience with complimentary cruises. Near the end of the concert, Zac Brown addressed the audience with a special announcement, revealing that every ticket holder would receive a free cruise through a partnership with cruise operator Norwegian Cruise Line. The surprise was met with loud applause as fans celebrated the unexpected gift, while videos of the announcement quickly spread across social media platforms. The offer applies to select Norwegian Cruise Line sailings and is subject to booking availability, travel windows and other promotional terms. The giveaway was part of a collaboration between Zac Brown Band and Norwegian Cruise Line, which has partnered with the band on several promotional campaigns.