Why This Deal Makes Strategic SenseThe strategic logic behind PTCL pursuing Easypaisa is difficult to argue with. It is, in effect, the fintech infrastructure that Telenor Pakistan built over more than a decade. When PTCL acquired Telenor Pakistan, Easypaisa did not come with it; the platform had been separated from Telenor Pakistan as part of earlier corporate restructuring. PTCL Group serves tens of millions of mobile subscribers across its Ufone and former Telenor networks, combined with a substantial fixed-line and broadband customer base. PTCL Group acquiring Easypaisa would give it the ability to offer merchants a single relationship covering connectivity and payments and give subscribers a single relationship covering communications and financial services.