The Chinese phone maker, owned by Transsion Holdings, just teased a concept phone with a true 0mm display bezel. He called it the industry’s first smartphone concept with a true 0mm border. On July 15, Samsung Display hosted its first-ever press day in South Korea. What this does confirm is that the most interesting innovation in smartphone design isn’t always coming from where you’d expect. Whether you’ll ever buy a Tecno phone doesn’t change what matters: the blueprint exists.