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RAKTDA picks M+C Saatchi Group Middle East as creative agency partner
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Campaign Middle East
M+C Saatchi Group Middle East has been appointed by Ras Al Khaimah Tourism Development Authority (RAKTDA) as its creative agency partner following a highly competitive multi-stage pitch process.
Natalie Cooke, Chief Client Partner, M+C Saatchi Group Middle East, said, “The world’s most successful destinations are never built on campaigns alone.
Cooke added, “M+C Saatchi was selected for its strategic approach, integrated capabilities and belief in Cultural Power, the agency’s proprietary philosophy centred on creating ideas that influence culture and deliver meaningful growth.
We are proud to partner with RAKTDA on what promises to be a defining chapter in the emirate’s tourism story.”
The appointment further strengthens M+C Saatchi Group Middle East’s growing credentials in destination marketing and place branding, adding RAKTDA to a portfolio of organisations shaping the future of the region’s tourism, culture and economic development.