Ice Cream Man will be released in theaters on August 7. Such is the case with Ice Cream Man, Roth’s first film directed under his company, The Horror Section. Charlie Storey as Piper in Ice Cream Man. The Ice Cream Man is no Art the Clown or Aunt Gladys, and Roth is no horror auteur. Where the grim pleasures to be found in Weapons were balanced by a creeping sense of dread, Roth’s Ice Cream Man doesn’t earn either.