From Price-Checking to Protection Gaps: Blue’s New Campaign Decodes Hongkongers’ Common Frustrations with Simple Solutions

Designed with real-life scenarios in mind, this campaign shines a light on the everyday frustrations Hongkongers face—and shows how Blue is the simple solutions. Smart Price Comparisons for Life InsuranceWhile consumers meticulously compare prices for flights, takeouts, and groceries, they often overlook doing the same for life insurance. To address this, Blue ‘WeCare Term Life Protection Plan TL3’ features a Lowest Rate Guaranteed [1]. Blue ‘WeSave Short Term Insurance Plan ST1’ allows customers to lock in a 3-year guaranteed return of 4.12% p.a. “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product.